We apply the disciplines of a consulting firm and the magic of a creative agency to help you change your game.
How we work
Kinlab is the global leader in applying design thinking to sport. Design thinking is a human-centred approach to innovation that integrates the needs of the people you serve, the possibilities of technology and the requirements for business success.
While every Kinlab project is bespoke, our method is rooted in the design process.
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Innovating for sport starts with human-centred research. Our mixed-method approach combines the strengths of qualitative and quantitive methodologies – providing a comprehensive understanding of your challenge and yielding rich, nuanced insights.
Understanding through research
02
Moving a wealth of data, observations and learnings from our field work through the synthesis process is how insight emerges. In this process we look for relationships, themes and patterns that help us understand the ‘what’, ‘how’, and most importantly, ‘why’.
Synthesis for insight
03
Once we’ve identified an opportunity, we create concepts and solution prototypes. Building prototypes is key to the innovation process and an easy and efficient way to test, learn and iterate with the people you are designing for.
Create, test, learn and iterate
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04
It’s not enough for a solution to be desirable to the people you serve, it also has to be viable to your business and commercially feasible. Designing the business model and scaling plan will help you, and your partners, go to market with confidence.
Modelling for success at scale
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As a result of our shared journey and mission, we have a deep understanding of your customer, your brand and your ambitions. Our expert storytellers are best equipped to shape a powerful human-centred narrative to engage your audience.
Telling your story
Our Services
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Data analytics
Market analysis
Systems analysis
Customer research
Staff research
Athlete research
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Brand strategy
Product strategy
Culture strategy
Service design
Brand design
Product design
Business design
Spatial design
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Content strategy
Content production
Product launch
Channel management
Event activation
Expertise in action
Fan-centred F1® Australian Grand Prix
Australian Grand Prix Corporation
Understanding giving to sport
Australian Sports Foundation
Redesigning grassroots cricket
Cricket AustraliaLet's innovate the future of sport
Let's innovate the future of sport
Whatever your challenge, you don’t have to solve it on your own. Let’s talk about it, then let’s tackle it together.