We apply the disciplines of a consulting firm and the magic of a creative agency to help you change your game.
How we work
Kinlab is a leader in applying design thinking to sport. Our approach balances the needs of people, the potential of ideas and the realities of business. Every project is bespoke, guided by a rigorous design process.
01
Understanding through research
Innovation in sport starts with understanding people. Our human-centred approach combines qualitative and quantitative research to explore their needs, behaviours and experiences, giving us a clear understanding of your challenge and the context around it.
Synthesis for insight
We bring together the data, observations and learnings from our research, looking for relationships, themes and patterns. This helps us move beyond what people say and do to understand why, revealing opportunities to better meet their needs.
02
Create, test, learn and iterate
We turn opportunities into concepts and prototypes, testing them with the people we’re designing for. Their feedback helps us challenge assumptions, learn what works and refine solutions before investing in delivery.
03
Modelling for success at scale
A solution needs to be desirable to the people you serve, feasible to deliver and commercially viable. We develop the business model and plan for scale, helping you go to market with confidence.
04
Telling your story
Working closely with you throughout the process gives us a deep understanding of your audience, your brand and your ambitions. Our storytellers draw on that understanding to shape a compelling human-centred narrative that connects what you offer with what your audience cares about.
05
Our Services
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Data analytics
Market analysis
Systems analysis
Customer research
Staff research
Athlete research
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Brand strategy
Product strategy
Culture strategy
Service design
Brand design
Product design
Business design
Spatial design
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Content strategy
Content production
Product launch
Channel management
Event activation
Let's design the future of sport
Let's design the future of sport
Whatever your challenge, you don’t have to solve it on your own. Let’s talk about it, then let’s tackle it together.